Build Your Brand.

Curate a brand identity which inspires and delights your audience.

Establishing a brand identity is a critical first step to any nonprofit or business endeavor.

Towards a Better World, L.L.C. will help you define how you want your brand to look and feel so you attract and build trust with your ideal audience. Together, we can:

  • Design a logo which perfectly represents your work.

  • Create a color palette that makes your audience feel welcome.

  • Choose the right typography to communicate your message.

  • Define your brand voice to ensure consistency across all communications.

  • Make a plan to consistently represent your brand
    on every platform.

It all starts with a consultation. Click the link below to explore what’s possible!

Branding Services

  • Brand kits are the entry way to branding for small businesses and nonprofits. Every brand kit designed by Towards a Better World, L.L.C. comes complete with a logo, color palette, and typography choices to ensure you can represent your brand consistently and professionally across all communications.

    Brand kits are an appropriate branding option for small organizations with fewer than three team members who have little to no branding. If you work with a larger team or are looking to expand your brand's identity beyond the basics, we invite you to consider Brand Guidelines, which are described in depth below.

  • Brand guidelines include all of the components of a brand kit -- including a logo, color palette, and typography choices -- plus branding application guidelines and the definition of brand voice and values.

    Brand guidelines are appropriate for organizations of all sizes, and are particularly beneficial for larger organizations (those with four or more team members) as a means to clearly communicate branding standards and expectations to the entire team.

    Once your brand guidelines are complete, you will have a definitive reference document your team can use to ensure the tone, values, and aesthetics of every communication and professional and consistent with your brand identity.

  • A la carte branding services are available for those who need support honing one particular element of their brand identity. A la carte options include:

    • Creation of a custom, hand-rendered logo.

    • Creation of a custom color palette to represent your brand.

    • Selection of primary and secondary typography (fonts).

    • Definition of the voice and values of your organization to maintain organizational consistency across communications.

The Branding Process

Branding with Towards a Better World L.L.C. is a bespoke process from beginning to end. It begins with a 1:1 conversation between you and a brand specialist.

During the initial conversation, we will help you cultivate an understanding of the heart behind your brand — including your mission, vision, values, and voice — and of the aesthetic of your brand — including the colors you love, the images you most relate to, and the way you want your brand to make people feel.

Once we’ve completed the initial brand exploration meeting, we will take all that we learned and create custom branding elements — including your choice of a logo, color palette, typography, and/or brand voice guidelines — to bring your brand to life.

The entire process is collaborative and iterative. You will have the opportunity to request as many rounds of revisions as you’d like, and to co-create with us until you have a brand which feels perfectly aligned with your work.

The Logo Design Process

At Towards a Better World L.L.C., we hold a special sense of pride around our logo design process. There is nothing standardized about how we create our logos; it is a custom process based on your personal values, preferences, and vision.

Once you complete a brand exploration meeting with our team, a skilled member of our graphic design team will hand draw a series of black and white logo prototypes to explore all of the options available to you. Then, she will convert the three hand-drawn logos with the highest potential into digital renderings.

You will have an opportunity to review the hand-drawn logos and the digital renderings to determine which design or designs you would like to see refined. At this point, you and our graphic design team will work collaboratively to revise the logo until you feel satisfied with the final rendering.

The moment the final rendering is approved, we will begin applying color to your logo. We will send you several options so you can choose the color variations which are perfect for you.

Finally, we will send the final logo — including each of your chosen color variations — to you in multiple file formats.

By the end of the process, you will have a logo you love and the files you need to share is far and wide.

Brands Built by Towards a Better World, L.L.C.

Country Soul Songbook

Country Soul Songbook is an incredible organization working to amplify “historically marginalized voices (BIPOC/LGBTQIA+) in American roots music— specifically country, Americana, folk and rock.” Towards a Better World, L.L.C. worked with the founders to create a brand kit which is bright, bold, and conveys their joyful, cutting-edge approach.

170 Trees Society

170 Trees is a beautiful spiritual community led by Reverend and changemaker Lia Nagase. Towards a Better World L.L.C. worked with Lia to create a brand kit which reflects the story of 170 Trees and its inclusive approach to healing during a difficult time in history.

Coaching with Jose

Coaching with Jose is the project of Jose Aleman, a kind, charismatic coach who helps queer, BIPOC men build confidence and live their fullest lives. Towards a Better World, L.L.C. supported Jose in creating Brand Guidelines with reflect his work, values, and personal aesthetic. Scroll through the gallery below to explore the Coaching with Jose brand guidelines.

River Water Healing

River Water Healing provides healing opportunities to changemakers “who are experiencing an existential or identity crisis and want support in piecing themselves back together, reaffirming their purpose, and feeling more plugged into their life’s work.” Towards a Better World, L.L.C. worked with the founder to create a brand kit which represents River Water Healing’s magical, grounded approach.

North Star Therapist Roadmap

North Star Therapist Roadmap is a coaching program whereby experienced therapist Catherine Rodriguez guides early-career therapists in the creation of an intention life and career path. Towards a Better World L.L.C. worked with Catherine to create a brand kit which reflects the transformative possibility of Catherine’s work.

Jessica Wulsin Somatics

Jessica Wulsin of Autonomic Awakenings helps “women and moms to reclaim their strength, resilience, and joy through the healing power of Somatic Experiencing.” Towards a Better World, L.L.C. worked with Jessica to create a brand kit which reflects the somatic approach behind Autonomic Awakenings.